Gillette or Jesus...who defines your manhood? 1

Gillette or Jesus…who defines your manhood?

MEASURING MASCULINITY THROUGH JESUS Gillette, a household name for men’s personal grooming products, has entered the masculinity debate by airing a commercial which unfortunately equates the word masculine with male chauvinism including aggressive and sexist behavior toward women. Further, the American Psychological Association in their guidelines for treating men and boys suggest that “traditional masculinity …

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